One step ahead: International fashion brand Alice + Olivia accelerates Asia-Pacific expansion with ChainStorePlus ERM

May 22, 2019

C&T’s enterprise retail management software ChainStorePlus ERM is engaged by renowned international fashion brand Alice + Olivia by Stacey Bendet for a tailor-made POS system that enables holistic retail operations of its 10-plus new branches in Asia-Pacific and facilitates the brand’s future expansion with responsive time-to-market rollouts.

Launched by Stacey Bendet in 2002, Alice + Olivia is a New York-based brand that allows women to express their personal style with clothing that juxtaposes the whimsical and flirty with the sexy and sophisticated. It is also a Hollywood favorite with celebrity fans including Gwyneth Paltrow, Gigi Hadid, Amal Clooney, etc. The brand’s  expansion to the Asia-Pacific region has become a hot topic in the clothing industry.

ChainStorePlus is providing a customized suite of modules, including  Customer Loyalty, Promotional Mix & Match Discount and full-featured Membership Management that allows Alice + Olivia to not only manage its relationship with the existing customers effectively, but also understand the shopping behaviors of new customers and formulate targeted strategies to attract repeated purchase in the future. With over 30 years of technical expertise in the market, ChainStorePlus has gained the trust of various renowned brands of multinational chain stores like Alice + Olivia. In the future, ChainStorePlus will continue to develop new functions that can keep its retail business customers in pace with the market needs and improve their in-store operations and shoppers’ experience, stepping one step ahead amid keep competition.