HKRMA virtual event: ChainStorePlus ERM shares how to empower O2O business with retail system

May 19, 2021

C&T’s enterprise retail management software ChainStorePlus ERM was invited to speak at the webinar session of Unlocking Challenges for Building a Trouble-free O2O Retail Model, an online business networking event organized by the Hong Kong Retail Management Association (HKRMA) on May 18.

Recent years’ development of retail technologies and changes in consumer behavior have brought a major change to the retail business landscape. This virtual exhibition cum webinar provided a great networking platform for HKRMA members to get insights into the integration between e-commerce and traditional retail.

Speaking to a hundred representatives from retail businesses of furnishings, general merchandise, health & beauty, jewelry and more, C&T’s Head of Enterprise Software Sales, Mr. Tim Lo shared the latest retail challenges and O2O business trends, ways of choosing a suitable retail system and success story of a global fashion group which applied the mPOS solution of ChainStorePlus in their retail operations. With this business strategy, the brand’s physical stores can seamlessly dabble in both online and offline sales activities and deliver better customer experience.