Accelerating retail expansion in China: French fashion brand upgrades POS system to ChainStorePlus ERM

December 28, 2021

C&T’s enterprise retail management software ChainStorePlus ERM has delivered a cloud-based POS system for a French fashion company to enhance retail operations of its 25 branches across major cities in China and accelerate the brand’s business expansion.

Established in 2003, this French fashion brand designs a full range of Parisian-style womenswear. Now it has become a leading fashion brand in the dynamic affordable premium market. With retail stores across Beijing, Chengdu, Chongqing, Guangzhou, Nanjing, Shanghai, Shenzhen and Xian, the brand is planning to accelerate its network expansion to different cities.

The ChainStorePlus team took less than three months to implement a full-featured POS system with high scalability to support the brand’s fast-growing Mainland business. With intuitive POS system interfaces, in-store sales staff can smoothly perform procedures of sales, payment, inventory inquiry, stock transfer, etc. In addition, the functional modules in use, such as Promotional Mix & Match Discount and Membership Management, allow the brand to quickly adjust its business strategy according to the customers’ shopping behavior and maintain their loyalty. By deploying the ChainStorePlus POS system on AliCloud, the fashion business can efficiently centralize retail management, formulate targeted strategies for repeat purchase and speed up customer base growth in the Mainland market.